Robin A. Grant  
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  Commentaries on current events

This Bud's For You: Beer and Sexy Babes
The Gazette

Last Friday was much like many others past. I slept in, went to the library, grabbed a coffee, went to class, and went to the Breezeway to meet the usual group of friends for the TGIF beer.

Oblivious in my routine, I failed to notice the fuss. The unique thing about this Friday at the Breezeway was that the Bud Girls were doing there promotional tour, signing posters, presumably trying to get men (and women?) to buy Budweiser beer. And so I noticed them as they were leaving, four beautiful women (at least by current western ideals) in tight red cropped t-shirts, suspiciously tanned skin, equally tight black pants, and hair and makeup to boot. And then it happened: The feminazi reared her lovely head, and I said to myself, quite satisfied because of my current state of writer's block, I have a column.

What perhaps offended me most as a human being was the impact, however subtle, the link of sexy women and beer can potentially have on the minds of young men and women. Now let's look at this critically, however boring I may sound. Sexy women plus drinking beer can add up to a dangerous formula for trouble, namely, harassment and other potential sexual misconduct on the part of males. The formula, I feel, implicitly suggests that if you drink Budweiser, women who are sexy will be associated with it. As well, these women, however nice and smart they individually may be, are representatives of an ideal that, I feel, is hazardous to the mental, social, and physical health of all of us. This ideal is, frankly, "T and A," women as sexual commodities based strictly on their physical appearance, reduced to the make-up, high heels, restrictive and exposing t-shirts they flaunt.

Men are of course only reacting naturally should they find these women attractive: even I could see that these women were "sexy." In the men's albeit solicited and natural sexual response, they (unless they sat and chatted with them about their aspirations, dreams and fears) are, as the situation permits, disregarding these women's minds, personalities, and spirits and objectifying them. What I'm trying to say is that the Bud Girls, in my opinion, are an example of women being reduced once more--in a university at that--to the dangerous realm of the solely sexual. Women, I feel, are in turn presented with the ever-present unrealistic ideal of the female body, and forced to compare their perceived inadequacies.

What is very dangerous here again is the reinforcement of the degrading and exclusive view of women as sexual objects, with the cold and calculated capitalist-patriarchal (or whatever you wish to call it) disregard of women's minds, our personalities, and--this is where it is most deeply offensive--our spirits.

Now time for some disclaimers. I spoke to the Bud Girls and found them to be very nice, articulate women who, as far as they were concerned, were "just doing their jobs." You might ask, if men enjoy such promotional events, and women are willing to dress in tight outfits to get them to come out, why not--everybody is just trying to make a buck and have a good time.

Well I think that's valid. But gentlemen, if you have ever felt a twinge of awkwardness in such a situation, if you have, say, a kid sister who you want to grow up in a world where she won't be judged on her body measurements, please think twice before you buy another Budweiser beer.

And women, if you have ever tried the grapefruit diet, if you have ever felt objectified yourself, if you have ever had a boyfriend with a poster of some airbrushed diva on a motorcycle and it made you feel weird somewhere, don't buy Budweiser, even if it's on special. I know I won't anymore. And speak up, everyone, however boring you may think you sound, however un-cool, 'cause it can only help to bring us one step closer to understanding ourselves.